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About
From Ideation to Bergdorf Goodman. We Build Brands to Soar.
For over a decade, we’ve been at the forefront of building and launching clean beauty brands that stand out in a competitive market. From concept to execution, we specialize in developing visionary product ideas, formulating with breakthrough ingredients, and crafting brand identities that resonate. Our expertise in premium positioning sets brands on a path for long-term growth and success.
Our work has placed beauty brands on the shelves of leading retailers and resorts including Bergdorf Goodman, Sephora, Neiman Marcus, Saks Fifth Avenue, Douglas, Erewhon, Whole Foods Market, and Four Seasons, and earned recognition in Vogue, British Vogue, Forbes, Harper’s Bazaar, GQ, and beyond. With a deep understanding of industry trends and consumer expectations, we transform ideas into category-defining brands poised to thrive in a global marketplace.
We also partner with founders in tech and professional services to build personal brands that are as refined and distinctive as the expertise behind them. Whether they are launching a new company, introducing a suite of services, or stepping into the spotlight under their own name, we help founders define who they are, clarify what they offer, and translate it into a cohesive identity complete with elevated messaging, a digital presence, and a brand they can grow with. We apply the same principles that guide our work in beauty: clarity, intention, and design intelligence. The result is founder branding that is positioned to stand out and built to soar.
Alison Ragusa
Partner & Global Wellness
Institute Ambassador
Alison is passionate about wellness and holistic health, combining extensive education with real-world application. She is a Global Wellness Institute Ambassador and Certified Integrative Nutrition Health Coach with advanced training from the Institute for Integrative Nutrition, as well as studies in Lifestyle Medicine and Positive Psychology from Harvard, Yale, and Stanford. Her background also includes working as a chef in Florence, Italy, where she honed her artistic skills and deepened her respect for ingredient quality and excellence.
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Katherine Ragusa
Partner & CEO of The
Advantage Co.
Katherine is a business leader with a strong background in guiding companies across multiple industries. As CEO of The Advantage Co., she supports a portfolio of independently owned businesses, bringing strategic insight, operational expertise, and a hands-on approach to growth. Her ability to connect people, identify opportunities, and foster innovation has helped businesses expand their reach and adapt in an evolving marketplace. With a strong focus on collaboration and problem-solving, she works closely with teams to build lasting impact.
Juliana Ragusa
Partner & Fashion Brand
Development Specialist
Juliana has spent over a decade in fashion buying and merchandising, developing a strong understanding of market trends and brand development. With experience working and living in both the U.S. and Europe, she brings an international perspective to the fashion industry. Holding a BA in International Studies and additional certifications from Harvard and Columbia, she helps brands navigate the evolving market with thoughtful sourcing and strategic insight.
Featured Launch
Grivani
Created for Luxury Corporate Gift Giving